Last Modified: February 2025
Welcome to TaraTok, your AI-powered virtual companion. Your privacy is important to us. This Privacy Policy explains how we collect, use, share, and protect your information when you use our website and mobile app.
1. Information We Collect
We collect only the information necessary to provide and improve our services.
A. Personal Information
- Name
- Email address
- Date, time, and place of birth (for horoscope personalization)
- Location data (if enabled)
- Account login details (hashed passwords)
Note: Only your birth information is used to provide astrological insights. Your personal name or email is not required for horoscope generation.
B. User-Generated Content
- Questions you ask the AI
- Feedback or messages
- Horoscope preferences (e.g., North vs. South style)
C. Device & Usage Data
- IP address
- Device type, model, and operating system
- Browser type
- App usage patterns (feature engagement, session length)
- Push notification device tokens and engagement metrics
D. Subscription & Payment Data
- Subscription plan type (Seeker, Awakened, Align)
- Transaction history via Stripe or Apple Pay
Note: We do not store credit card details. Payment processing is handled securely by third-party providers.
2. How We Use Your Information
We use your data to:
- Deliver personalized horoscopes and AI insights
- Improve AI response quality through anonymized data analysis
- Provide customer support
- Send account and service-related communications
- Deliver push notifications (you may opt out anytime)
- Improve app performance via analytics
- Meet legal and regulatory obligations
AI Training & Data Use
- We may use anonymized, de-identified data to improve our AI models.
- Birth data is aggregated and cannot be traced back to you.
- You may opt out by emailing privacy@tara-tok.com.
3. Sharing Your Data
We do not sell, rent, or trade your personal data. Information is shared only with trusted partners:
- Service Providers:
- OpenAI (AI responses, no retention of personal data)
- Google Analytics, Mixpanel (usage analytics)
- Stripe, Apple Pay (secure subscription billing)
- AWS, Firebase (secure cloud hosting)
- Firebase Cloud Messaging, Apple Push Notification Service (notifications)
- Legal Authorities:
When required by law, court order, or regulation.
- Internal Team:
For customer support, moderation, or horoscope uploads.
All third-party providers are bound by strict confidentiality and security requirements.
4. Your Privacy Controls
You have full control over your data:
- Access: View and download your profile and conversation history
- Update: Modify your profile anytime
- Delete: Request account/data deletion via in-app support
- Opt-Out: Turn off push notifications in app settings
- AI Training Opt-Out: Email privacy@tara-tok.com
- Account Deletion: Permanently erase your account within 30 days (backups removed within 90 days)
5. Data Retention
We retain data only as long as necessary to:
- Provide services
- Comply with legal obligations (3–7 years for financial records)
- Resolve disputes
When you delete your account, data is removed within 30 days, with backups cleared in 90 days.
6. Cookies & Analytics
On our website, we use cookies to:
- Manage sessions
- Track analytics
- Improve site performance
- Measure conversions
Analytics Tools: Google Analytics, Mixpanel, Facebook Pixel.
You may disable cookies in your browser, though some features may not work properly.
7. Children’s Privacy
- TaraTok is not for users under 16 years old.
- We do not knowingly collect data from children.
- If we discover a child’s data has been collected, we will delete it promptly.
8. International Users
For EU Users (GDPR)
You have rights to access, correct, delete, restrict, transfer, and object to processing of your data.
For California Users (CCPA/CPRA)
You have rights to know, delete, and restrict data use. TaraTok does not sell personal data.
Requests: email privacy@tara-tok.com or use the in-app support option.
9. Security Measures
We use industry-standard measures to protect your data:
- TLS/SSL encryption in transit
- Encryption at rest
- Multi-factor authentication for admin accounts
- Regular audits and security scans
Data Breach Policy: In case of a breach, you will be notified within 72 hours.
10. Updates to this Policy
We may update this Privacy Policy as practices or laws change. Users will be notified by:
- Email (if registered)
- In-app notifications
- Updated “Last Modified” date
11. Contact Us
For any questions or requests:
📧 Email: privacy@tara-tok.com
⏱ Response Time: 48–72 hours
This Privacy Policy is available at https://taratok.ai/privary-policy and within the app under Settings → Privacy Policy.